Homeowner Insights for Market Actors
Windows are often a weak link in a home’s energy efficiency performance, and window replacement can offer future home energy savings. However, barriers like upfront cost can hinder homeowners’ willingness to replace their windows. To gain further insight into how homeowners think about window replacement and what they prioritize, the Wise Window Hub (WWH), an initiative under Minnesota’s Efficient Technology Accelerator (ETA), contracted with ReconMR to survey 1,031 Minnesota homeowners about window purchase decision-making. This research included investigation into windows cost significance and value propositions, drivers and inhibitors of window replacement, and awareness and interest in high-efficiency triple-pane windows.
Contractors Takeaway
Research shows that homeowners are often willing to invest in higher-performance products, especially when contractors explain the benefits clearly and present triple-pane windows as a standard option. Contractors who focus on comfort, savings, and long-term benefits and those who consistently offer triple-pane solutions are well positioned to grow their leads and close more sales.
Utility Takeaway
Utilities have a unique opportunity to increase awareness, build customer confidence, and accelerate adoption of high-efficiency window technologies through trusted education, strategic incentives, and customer-focused messaging that emphasizes comfort, efficiency, and savings.
