Homeowner Insights for Market Actors
The Wise Window Hub surveyed more than 1,000 Minnesota homeowners to better understand what motivates window replacement decisions, what barriers homeowners face, and how they perceive high-efficiency window technologies such as triple-pane windows. The findings reveal a significant opportunity for utilities to help customers make more informed decisions about window upgrades.
Contractors Takeaway
Research shows that homeowners are often willing to invest in higher-performance products, especially when contractors explain the benefits clearly and present triple-pane windows as a standard option. Contractors who focus on comfort, savings, and long-term benefits and those who consistently offer triple-pane solutions are well positioned to grow their leads and close more sales.
Utility Takeaway
Utilities have a unique opportunity to increase awareness, build customer confidence, and accelerate adoption of high-efficiency window technologies through trusted education, strategic incentives, and customer-focused messaging that emphasizes comfort, efficiency, and savings.
